About us
Thug Unicorn was born from the messiest parts of my life—the heartbreak, the healing, the survival, and the radical growth that followed. I’ve been through the kind of things that crack you wide open. But somehow, in the middle of all that chaos, I found a strange kind of magic. And I held on.
This brand is for the ones like me—for those who’ve walked through fire, who carry both scars and softness, who’ve thugged it out more times than they can count, and still believe in something beautiful on the other side.
Thug Unicorn is where grit meets grace. It’s strength wrapped in stardust, truth wrapped in style, and a whole lot of healing stitched into every piece. I created this brand not just to express myself, but to give voice to others who have survived, evolved, and continue to choose themselves every single day.
There was a time when I lost my spark—when life felt too heavy, too loud, too isolating. Navigating an abusive relationship, becoming a mom, losing loved ones, and learning how to support my neurodivergent son… it all forced me to grow in ways I never saw coming. What started as survival became self-reflection. And eventually, self-love.
Thug Unicorn is a love letter to that process. To the ones still in it. To the ones who feel like they’re too much or not enough. To the ones who are still trying to find their way back to themselves.
Because life’s not easy, but damn—there’s beauty in the fight. And even more power in choosing to rise. This is for the ones who thug it out and still believe in magic.